This Cookies Policy covers the different types of cookies and similar tools that can be applied by Marketing Demand Gen, Inc. (“Marketing Demand Gen”) (a “Site”).

We preserve the rights to change this Cookies Policy in order to implement changes made to the cookies which we apply for other operational, regulatory or legal purposes. If you have queries regarding our Cookies Policy, please contact our Data Protection Officer (DPO) via email at, or write to us at the following address:

ATTN: Data Protection Officer.
4701 Patrick Henry Dr, Santa Clara, CA 95054.
262 Monmouth Ave, Los Angeles, CA 90007

1. What is a Cookie?

Cookies are referred as a standard feature on websites which allow us to collect and save small amounts of data on visitors’ computers about their visits to a website. Cookies assist us in learning which specific areas of a website are useful and which areas are lesser used and need improvement. Cookies also assist us in improve browsing experience by storing users’ browsing preferences.

Visitors can decide whether they want to accept cookies by tweaking the browser settings or by choosing opt-out links for diverse categories of cookies stated in the Cookie Preference Centers in the footers area and cookie banners areas. However, if users disable the function, their browsing experience on a website may be lessened and some site features may not work as planned based on the cookies that users choose to disable.

2. Why do we use Cookies?

Marketing Demand Gen site uses both first-party cookies (that are set by the site when visited) and third-party cookies (that are set by the server based outside the domain of a website). Marketing Demand Gen uses first-party and third-party cookies in several scenarios. Some cookies are needed for the webites to operate which are referred as “strictly essential” cookies, while some cookies enable us to track visits and sources of traffic to let us measure and boost the performance of our website. Marketing Demand Gen refers to these cookies as “Performance” cookies. There are some cookies that allow us to delivering improved functionality and personalization on our site which we refer as “Functional” cookies. There is another type of cookies that allow Marketing Demand Gen and our partners to display targeted ads that are referred as “Targeting” cookies. The specific types of first-party and third-party cookies serve intended purposes that are described below.

3. What Cookies Do We Use?

Find the list of different types of cookies that are placed on the site below. The Privacy Notice [] applies to what extent Personal Data is gathered through these cookies. Google Tag Manager is used by Marketing Demand Gen uses to control its cookies.

Strictly Necessary Cookies:

These cookies serve visitors browsing our website and to using features, functionalities and services. These cookies are essential for any website to perform and cannot be disabled. They are usually only set in response to actions that amount to a request for services, including logging in, setting privacy preferences, filling in forms etc. Visitirs can set the browser to block these cookies or notify of these cookies, however, blocking these cookies can hinder some parts of the site. These cookies do not collect personally identifiable data.

Performance Cookies:

Performance cookies enable Marketing Demand Gen to track visits and sources of traffic to help us measure and enhance the performance of our website. These cookies assist us in monitoring which webpages are growing popular and track how visitors are navigating through the site. If visitors do not enable these cookies, Marketing Demand Gen will not be fully capable of optimizing the performance of the website. All information collected by these cookies is accumulated and maintained anonymous.

Functional Cookies:

Functional cookies allow Marketing Demand Gen website to deliver improved functionality and optimization. These cookies are set by us or third-party service providers of which services are added to our webpages. Some services may fail to function properly if visitors do not allow these cookies. These cookies do not directly collect personal data, but they serve in uniquely detecting visitors’ internet device and browser.

Targeting Cookies:

Targeting cookies can be set through the Marketing Demand Gen website by advertising partners. They may be used by those advertising partner companies in building a visitor profile based on visitors’ preferences to display relevant advertisements on sites that they browse. If visitors do not enable these cookies, they may experience less relevant web ads. These targeting cookies do not collect personal data directly, but perform based on uniquely identifiable internet device and browsers.

4. Web Beacons

Cookies not only are used to identify or monitor visitors to a website. Marketing Demand Gen may use similar technologies periodically such as, web beacons which are also referred as “clear gifs” or “tracking pixels”. These web beacons are tiny graphics files which comprise unique identifier that allows Marketing Demand Gen to detect visitor browse our site or open our email. This enables us to track the web navigational patterns from one page to another within our website. These also help us communicate with cookies and to analyze whether visitors have landed on our site from an online advertisement placed on a third-party website. These beacons also help us enhance website performance, measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

5. Social Media Features

Marketing Demand Gen site may use social media features including the Facebook ‘like’ button. These tools may store visitors’ IP address and pages they are navigating on the site. It may also set a cookie to allow the feature to work as intended. Visitors may be given the option by such “Social Media Features” to share data about visitors’ activities on Marketing Demand Gen site to visitors’ profile pages that are provided by a third-party social media network to be able to share with others within their network. “Social Media Features” are can be hosted directly on Marketing Demand Gen sites or hosted by a third-party. Visitors’ interactions with these features are administered by the privacy policy of the company giving appropriate “Social Media Features”.

6. Flash cookies or Local Shared Objects

Marketing Demand Gen sites may also apply “Flash Cookies” to record and store data about visitors’ use of Marketing Demand Gen services, for other site operations and also, for fraud prevention.

If marketing do not wish Flash Cookies to get stored on their devices, they can change the settings of their Flash player to prevent Flash Cookies storage by using the tools that can be found in the “Website Storage Settings Panel”. They can also manage “Flash Cookies” by navigating to the “Global Storage Settings Panel” and following the instructions. These may contain instructions such as, “how to delete existing Flash Cookies” or (for Flash Player 8 and later) “how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time” and (for blocking “information” on the Macromedia site), “how to prevent Flash Cookies from being placed on your computer without your being asked”.

Please keep in mind that setting the Flash Player to block or control acceptance of Flash Cookies may lessen or hinder the capabilities of some Flash applications such as, those Flash applications that are used in connection with Marketing Demand Gen services or our content.

7. Targeted Online and Mobile Advertising

Marketing Demand Gen engages one or multiple third-party service providers to monitor, track and evaluate the volume of statistical information on the interactions occur on our sites and individualized usages. Third-party service providers may also place cookies on visitors’ devices to perform advertising through our website and deliver personalization according to this Cookie Policy. These third-party service providers may record, store and process information about traffic to our sites and other websites to display relevant advertisements on services which may interest visitors. They may also use technology to monitor and measure the performance of advertisements. This can be done by the use of cookies or web beacons to gather data about site visits to Marketing Demand Gen Sites and other sites in order to display relevant advertisements on services based on visitors’ areas of interest. The data collected in this method does not allow us or third-parties to recognize visitors’ uniquely identifiable data such as name, contact information or any other personal data unless they provide these data.

8. How Do I Manage Cookies?

In addition to the abovementioned measures, visitors have all the rights to accept or decline cookies from Marketing Demand Gen website at any time by setting the option on their browsers. Data related to the procedure to follow to activate or deactivate these cookies can be found on privacy settings of every Internet browser. Visitors may refer to this page for further information on browsers. Also please note that not all features of our site may function as intended if visitors decline or disable cookies.

They can adjust the cookie preferences from their browser which will notify when cookies are sent to it so that they can choose to refuse or accept cookies. The Help function within an internet browser will explain how to manage cookies. Also, they can visit useful cookie guide websites such as www.allaboutcookies.orgor to get detailed information and tips on how to prevent cookies from being enabled on their any particular browser.

If they wish to remove all cookies stored by the websites they have earlier visited, follow these links where to download three programs which remove tracking cookies:

 For Further Information

If you need any further clarifications or inquiries regarding the data Marketing Demand Gen gathers or use, then please feel free to contact us by email at: , or in writing at:

Marketing Demand Gen

4701 Patrick Henry Dr,
Santa Clara, CA 95054.

262 Monmouth Ave
Los Angeles, CA 90007